In recent months, we’ve tackled a particularly complex challenge: one of our clients needed a solution to automatically maintain product data and pricing in their webshop, based on daily updates from a wholesale data source. The goal wasn’t just to keep product information up to date—it was to ensure that pricing dynamically adapted to purchase costs, market conditions, and profitability targets.
The Challenge: Sync, Pricing, Profit
The data coming from the wholesaler’s system wasn’t directly compatible with the structure of the Odoo webshop. Moreover, prices couldn’t simply be copied over—they had to be calculated using various pricing rules, including minimum margin thresholds, category-specific pricing, and promotional logic.
The Solution: Customizable StockSync Module
Our solution is called stocksync.odoo.com. It’s a customizable Odoo module that:
Automatically syncs products and inventory from external data sources (e.g. wholesale XML, CSV, API)
Calculates prices based on dynamic rules (e.g. margin, category, seasonal discounts)
Updates the webshop catalog daily—without manual intervention
Easily adapts to other data sources and business logic
Why This Matters for Other Businesses
Most webshops that rely on external suppliers face similar issues: manual data updates, outdated prices, and suboptimal profit margins. StockSync wasn’t just a one-off development—it’s a tool that other companies can easily implement. The module was designed to flexibly integrate with different data structures and pricing strategies.
Next Steps
If you run a webshop that receives product data from external sources and want to automate your pricing logic, StockSync was built for you. And if you’re still in the planning phase of your webshop, it’s worth considering this aspect from the start.
More information: stocksync.odoo.com