There have been many reasons in favor of PWA so far, but there's a new trend we can't ignore. But first, what is a PWA?
Progressive Web App - practically an extension of a website that makes it accessible not only in the browser but also in a downloadable form, allowing it to be equipped with additional useful features. For example, a PWA can work offline, without an internet connection, which is not typical for a website.
The usual approach is the traditional mobile app, which can be installed from app stores and gets updates from there. There are still products/services for which this is the best solution, but it's worth considering a PWA mobile app because:
Generally, if you already have a website, you can easily create a PWA app from it.
You don't have to go through the app store processes; you can publish anything in this form.
If you change anything, you don't need to release a new version; it updates automatically.
And most importantly, the reason for this post: various robots, which make our content available in search engines and attract free visitors, cannot map the content of apps, and this is also true for AI tools. Why is this important? If we have a PWA app (and the website from which we created it is public or if not public, we have given access to the robots), they can enter search engines and AI tools, from where we can gain free visitors. And we emphasize AI tools so much because, according to the latest research, 63% of websites already have AI visitor traffic: https://ahrefs.com/blog/ai-traffic-study/ , which traditional apps miss out on.
PWA is not always the solution, but for most general use cases, it is good enough and has several advantages, considering that more and more services are available in the browser, like geolocation and various permissions (e.g., camera use) are no longer impossible if user-generated content is needed. From a marketing perspective, one of the most important things, notifications, can also be implemented in PWA.
It's also worth considering that if our website is fast enough (several posts on our site have covered this), our PWA application will also download quickly and be fast to use. This leads us to the point where our application will be usable on devices that may no longer have an available app store, or if we don't want to maintain apps for different versions of various operating systems, we only need to take care of our "website."
For the sake of interest, instead of a feature list, here's a list of what has been implemented based on PWA so far: https://github.com/hemanth/awesome-pwa